Closer to the audience

Efterskolen. Foto: Freya Sif Hestnes

At the Danish Film Institute, we believe in the potential of filmmakers researching their audience with the same interest and curiosity with which they research their film’s history, characters, themes, visuals and location.

 

Or, with the same zeal with which distributors track the box office and research market data.

 

Read on for different perspectives on the Danish Film Institute's initiative Closer to the Audience, a threefold project that aims to strengthen the industry’s insights into its audiences.