enda

Do it Project

Kristoffer Akselbo, Denmark, 2011

DK/Short fiction

"Do It" consists of 22 short films about viral marketing. It's a hybrid project that wishes to explore the systems behind undercover-stealth marketing on the internet. It both embraces and asks critical questions to the media. What characterizes a successful viral campaign is mainly an understanding of the social networks unique active consumer behavior and the affects that is present when the consumer embraces a campaign.
Basic information Credits Festivals & awards
Original title Do it Project
Danish title Do it Project
Director Kristoffer Akselbo
Screenplay Kristoffer Akselbo
Producer Nina Leidersdorff, Sara Stockmann, Miriam Nørgaard
Director of Photography Michael Pessah
Editor Kaspar Astrup Schröder
Casting Monika Mikkelsen
Appearances David Light, Ben Ryan Metzger, Lili Fuller, Madeleine Bertani
Production country Denmark
Production company Fridthjof Film
DFI subsidy Konsulentstøtte

Companies

Production company Fridthjof Film
Co-production Fluid Films
With support from Det Danske Filminstitut

Direction

Direction Kristoffer Akselbo
1st assistant director Alonso Mayo
Casting Monika Mikkelsen

Script

Screenplay Kristoffer Akselbo
Story Kristoffer Akselbo
Research Kristoffer Akselbo

Production

Producer Nina Leidersdorff
Producer Sara Stockmann
Producer Miriam Nørgaard
Location manager Hector Tinoco
Production assistant Wade Feehan
Production assistant Peter Wichmann

Cinematography

Director of Photography Michael Pessah
First assistant camera Lewis Fowler
2nd assistant camera Paulo Ochue
Key grip Michael Johnson

Electrical dept.

Gaffer Paulo Ochue

Editing

Editor Kaspar Astrup Schröder

Sound

Sound A. Tad Chamberlain
Sound: post-production Kaspar Astrup Schröder

Visual effects

Graphic design Kaspar Astrup Schröder

Stunt

Stunt driver Peter Wichmann

Appearance

The Light Man David Light
Bodybuilder på Hollywood Boulevard Ben Ryan Metzger
Bodybuilders kæreste Lili Fuller
Videoblogger, Pige på bjerg Madeleine Bertani
Hypnotiseret løber Chelsea Vincent
Videoblogger, Dreng på bjerg Taylor Calmus

Det Danske Filminstitut registrerer international festivaldeltagelse og priser til danske film, dog primært de titler, som Filminstituttet varetager i sin festivaldistribution, og primært i forbindelse med de festivaler, som Filminstituttet har prioriteret at samarbejde med. Registreringen af festivaldeltagelse og priser til danske film, der ikke er i festivaldistribution, foretages kun for "launch"-festivaler ifølge Filminstituttets prioriterede festivalliste. Se listen over prioriterede festivaler.